From drug suspension to blunt ambassador, Ricky Williams is rolling his own path

Ricky Williams was sitting on a couch in a smoke-filled room, blazing a joint to celebrate his cannabis lifestyle brand “Highsman” during one of the biggest sports weekends of the year. A pronunciation guide might note that Williams’ brand sounds exactly like Heisman, as in the college football trophy awarded over the weekend in New York City that the Texas running back won in 1998. Fast-forward a few decades and Highsman hats, T-Shirts, and product were on display with a graphic of Williams exhaling over the words “spark greatness.”