Former NFL running back Ricky Williams is launching his own cannabis lifestyle brand, Highsman – a play on words with the Heisman award he received in 1998, after years advocating for the legalization and normalization of cannabis use. The athlete-focused, purpose-driven brand features cannabis products, apparel and accessories curated by Williams himself. The initial cannabis lineup features three strains: a sativa, an indica and a hybrid. The company will also launch its own pre-rolls soon. “We are flipping the script on how people view cannabis,” Williams said in an exclusive interview. Throughout his professional football career, Williams faced two suspensions for marijuana. And, he assures, cannabis helped him deal with the stress and injuries that come with the job – while never hindering his success.
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